Game On: The Most Iconic Looks in Alice in the Borderland Season 3

Netflix’s Alice in the Borderland isn’t just a psychological survival thriller, it’s a visual masterpiece where fashion meets chaos. Set in a dystopian Tokyo where players must compete in deadly games to survive, the series captivates viewers not only with its gripping plot but also with its striking character styles. From Arisu’s effortlessly rugged streetwear to Usagi’s utilitarian survival gear and Kuina’s rebellious glam, every outfit reflects the emotional depth and resilience of its wearer.

As Season 3 approaches, fans aren’t just anticipating the next high-stakes game, they’re eager to see how costume design continues to shape each character’s identity, blending Japanese street fashion, tactical wear, and avant-garde aesthetics. In this blog, we dive into the most iconic looks that defined Alice in the Borderland and explore how the show turns survival into a runway of rebellion.

Morikage Rei Black Cropped Bomber Jacket With White Graphic Logo And Sleeve Trim

Tina Tamashiro brings to life Rei Morikage, a sharp-witted and unpredictable game player in Alice in the Borderland Season 3. Rei is cunning, thrill-seeking, and unafraid to blur truth and deception in order to survive. Her signature black cropped bomber jacket, emblazoned with a white graphic logo and contrasted sleeve trim, reinforces her edgy, athletic-streetwear persona on the battlefield.

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Usagi Athletic Zip-Up Jacket

Tao Tsuchiya portrays Yuzuha Usagi, a fearless and resourceful climber in Alice in the Borderland. Known for her quiet strength and moral compass, Usagi relies on both intellect and agility to navigate the deadly games. Her athletic zip-up jacket, a sleek, functional piece designed for movement and endurance, perfectly mirrors her survivor spirit — blending sporty practicality with minimalist Japanese streetwear flair

Usaji Grey & Blue Color-Block Zipper Jacket

Tao Tsuchiya embodies Yuzuha Usagi, the brave and resilient heroine of Alice in the Borderland. A skilled mountain climber with a compassionate yet determined nature, Usagi stands as a symbol of hope amid chaos. Her grey and blue color-block zipper jacket reflects her balance of strength and calm, merging functional outdoor design with subtle street-style aesthetics that highlight her adventurous and adaptable personality.

Daigo Kotaro Striped Sleeves Navy Collar Zipper Track Jacket

Keita Machida portrays Kotaro Daigo, a loyal and level-headed strategist in Alice in the Borderland. Known for his calm demeanor and tactical mind, Daigo often acts as the grounding force within the chaos of survival. His striped-sleeve navy-collar zipper track jacket captures this balance, blending classic athletic styling with understated confidence, symbolizing both his discipline and quiet resilience throughout the high-stakes games.

Arisu Shirt Jacket

Kento Yamazaki stars as Ryohei Arisu, the brilliant yet disillusioned gamer at the heart of Alice in the Borderland. Intelligent but emotionally conflicted, Arisu evolves from aimless youth to determined survivor. His signature shirt jacket, a minimalist, utility-inspired piece, reflects his transformation, combining casual comfort with tactical function, mirroring his journey from carefree gamer to resourceful leader navigating Tokyo’s perilous parallel world.

Final Thoughts

Alice in the Borderland proves that survival can be stylish, symbolic, and deeply personal. Every outfit tells a story, from Arisu’s practical shirt jacket to Usagi’s dynamic athletic gear and Rei’s bold bomber silhouette. These looks go beyond fashion; they express identity, resilience, and transformation amid chaos. Season 3 elevates this visual language even further, blending Japanese streetwear, utilitarian design, and emotional storytelling into a seamless aesthetic experience.

Whether you’re a fan of the suspense, the symbolism, or the style, one thing’s clear, Alice in the Borderland turns every scene into a runway of survival, where fashion becomes both armor and attitude.